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Tag Archives: MADville

State of MADness : Franchise #1 turns One


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It is amazing that this journey began only 3 years ago.  We started with a couple distinct ideas, strongly supported by an overall concept.  We had an infectious look, a visionary take on athletic program design and a unique delivery which we believed to be non existent in the current fitness market.  Almost immediately we found success in […]

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MADlifestyle Check In: Dar in Charlottesville


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It’s hard to believe that I’ve only lived in Charlottesville for a year and a half.  In the past 18 months my life has taken a 180 degree turn – for the local.  I am so in love with this town; the local businesses, the grass-roots community focus (of just about everything), and the amazing […]

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First Visit to Charlottesville + First Franchise Reflection


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Just over a week ago Brandon and Kirk made the trip up to Charlottesville to check out the new space and meet the community.  While it will undoubtedly be exciting to see how each franchise location captures the brand and how they fold into their local fitness scene, this being the first addition to the […]

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