When we opened in Charlottesville we opened with a lean staff roster. We knew we needed more coverage, but we weren’t willing to compromise what we were looking for just to fill class times. In the first month we were open Dar coached something close to 100 classes, and still, we kept to our feeling […]
It is amazing that this journey began only 3 years ago. We started with a couple distinct ideas, strongly supported by an overall concept. We had an infectious look, a visionary take on athletic program design and a unique delivery which we believed to be non existent in the current fitness market. Almost immediately we found success in […]
It’s hard to believe that I’ve only lived in Charlottesville for a year and a half. In the past 18 months my life has taken a 180 degree turn – for the local. I am so in love with this town; the local businesses, the grass-roots community focus (of just about everything), and the amazing […]
The holiday season is always good for a few things: friends, gratitude and merriment. It’s hard to have one without the other, but if it’s been a good year, you will undoubtedly find a generous amount of all three. In Charlottesville we’ve definitely had a great year – so great in fact that it’s hard […]
Similar to how Brandon and Kirk methodically and intentionally pair movements and intervals together to create the strongest programming possible – in Charlottesville Dar took the same approach to assembling the team of MADass trainers to join her in Charlottesville. It was both exhilarating and intimidating to start hiring trainers last spring, as Dar planned […]
Just over a week ago Brandon and Kirk made the trip up to Charlottesville to check out the new space and meet the community. While it will undoubtedly be exciting to see how each franchise location captures the brand and how they fold into their local fitness scene, this being the first addition to the […]
We’ve been a long time in coming. Our partnership group started planning our business a year ago; looking for space, developing clientele, exploring the needs and gaps in the Charlottesville fitness market and how perfectly this concept fills them. We waited patiently through the franchising process; holding our breath for news from Brandon and Kirk […]
Back in May we announced the signing of the first two MADabolic Inc. franchises in Charlottesville and Richmond, VA. As excited and busy as we have been preparing for this growth, no one has been as deep in the MADness as Dar Malecki, one of the franchise owners and the operating partner for the Charlottesville […]
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