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The Perfect Athlete – VS – The Successful Business

The perfect squat or clean bathrooms?
Accountability or cheap rates?
The right playlist or a welcoming smile?
Innovative equipment or day care?
Program diversity or guaranteed results?
A familiar face or the best trainers?
Cardio or strength training?

Tough choices …

Real life questions …

At MADabolic Inc. we constantly ask ourselves these very questions.

The perfect athlete and a successful business are two completely different models. The perfect athletes program is typically linear, boring and very effective. The design of it is specific to the sport and often carries calculated risks to prepare the athlete for the demands of that very sport. We come from this background and deeply respect this style of training but also believe this type of program is best kept for the competitive athlete. The successful business model or “pop culture gym” is a little bit different. They are clean and creative, contagious and trendy but unfortunately can be very gimmicky too. These brands are brilliant at drawing people in and look great from the outside but in the end provide little results and more importantly lack consistency. Even still, many of these programs are very successful. At MADabolic Inc. we work to blend the best parts of these two polar opposite concepts into one unique method. Much of our decision making process is surrounded by common sense programing and professionalism. The overall goal is to keep people safe and engaged while producing consistent results. The struggle, to remain relevant while staying true to your values is an ongoing conversation and something we take pride in.

Regardless of the model, we believe all programs need direction and an ultimate goal. And make no mistake, our goal is to be known as the best. We are determined to gain the respect of all fitness professionals and to be a stand out in the fitness industry. We fully embrace competition and believe our product defies comparison. Our logo is infectious, our facilities are crisp, the bathrooms are spotless (yes, this is important) and and our music selection is decidedly NOT pop. Every day we strive to be better than yesterday. Diversity happens, but quality will never be sacrificed to achieve it. It’s all part of the program. We use what works. MADabolic Inc. is a blend of true athletic experience that grew from trial and error.
 We did not meet this challenge over night, but we are proud of what we have accomplished to date.

Our trademarked workouts are synchronized across all locations providing consistency and accountability. All movements are specific to the demand of the interval, chosen based on primary function, and employed into a best fit scenario.
 Strength is and will always be our number one priority. It’s what keeps our runners resilient and makes our yogis powerful, and it is a major distinction between us and our competitors. While there are a lot of treadmill/TRX hybrid classes out there, we want you to know that this is not us, and we have no problem defending what we believe to be a superior product. Our program is created in-house. It is 100% proprietary and unique to our brand. Every exercise and interval has a specific purpose and is part of a preconceived template designed to continually evolve and provide lasting results. It reflects our goals and direction.

And here are the results to date: the majority of our clients are not professional athletes – although we can name a few. Our business model has not been perfected – but we’re working on it. Our typical community is capped at 300-350 members per location – we thought you’d appreciate that. And to this select few, we plan to deliver the best fitness experience on the market. We promise a well-balanced program; driven by creativity, results and a damn good playlist.

Brandon Cullen – Founder & CEO


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