We spend a ton of time talking about branding. Behind closed doors conversations about the branding, our image, and the emotional connection it has with our clients, are something of a constant around here. Brandon and Kirk set the foundation when they opened the doors in Charlotte, and that branding has only strengthened over the […]
It all began with that look … An image burnt into my thoughts that I needed to pursue … I wanted a certain sex appeal, I wanted an empowering image … Strong is beautiful … Strong is empowering … Strong is something to strive for, relate to and embody … Women would want to look […]
Similar to how Brandon and Kirk methodically and intentionally pair movements and intervals together to create the strongest programming possible – in Charlottesville Dar took the same approach to assembling the team of MADass trainers to join her in Charlottesville. It was both exhilarating and intimidating to start hiring trainers last spring, as Dar planned […]
Chances are, if you’ve been in to MADabolic more than once or twice, you’ve faced the rower (aka, the erg). It’s an often under-utilized tool, left to gather dust in your more generic fitness centers, and one that is used incorrectly (far too often) when it is used without guidance. While we do try to […]
Looking Back on 2 Years of MADness! Thursday night we were able to say thank you to our close friends, and flagship community, in Charlotte NC. – the very birth place of this MAD idea that was put into motion two years ago. This community, and our entire brand, represents a daily choice to be better: a […]
We are very active in the social community and love interacting through social media. Find us on Facebook & Twitter to embrace the #MADlifestyle
