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Tag Archives: branding

State of MADness : Franchise #1 turns One


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It is amazing that this journey began only 3 years ago.  We started with a couple distinct ideas, strongly supported by an overall concept.  We had an infectious look, a visionary take on athletic program design and a unique delivery which we believed to be non existent in the current fitness market.  Almost immediately we found success in […]

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The Girl + the MAD Experience


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We spend a ton of time talking about branding.  Behind closed doors conversations about the branding, our image, and the emotional connection it has with our clients, are something of a constant around here.  Brandon and Kirk set the foundation when they opened the doors in Charlotte, and that branding has only strengthened over the […]

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