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Archive | September, 2013

28 to Life + MAD training: Dar’s Transformation


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You may have heard that there is a new mayor in MADville, and her name is Dar.   We’ve shared Dar’s overly certified background before, and the collective excitement to have her and her knowledge on our team as a franchise owner and true fitness professional, but we are yet to get into the story of […]

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First Visit to Charlottesville + First Franchise Reflection


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Just over a week ago Brandon and Kirk made the trip up to Charlottesville to check out the new space and meet the community.  While it will undoubtedly be exciting to see how each franchise location captures the brand and how they fold into their local fitness scene, this being the first addition to the […]

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Speaking Relatively: Strengthening the Grey Area


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Fitness has always been very cyclical and often driven by trends. When we started to examine fitness trends, studying what people wanted, and weighed it against what they actually needed or could benefit from, we found a giant gap separating the fitness world. We’ll call this the grey area — we love the grey area. […]

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