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Archive | August, 2013

Checking in with Lake Norman Franchisee: Tracie!

It’s incredible to think about how quickly the MADness is spreading, both in the Charlotte location and beyond.  Charlottesville officially opened last week and is rocking it in a new community.  Richmond and Lake Norman are on the horizon, which will undoubtedly pump even more life into our already dynamic lifestyle. This week we are […]

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Defining our #MADlifestyle

MADlifestyle. What exactly is it?  What does it mean to you?  What does it mean to me? What does it mean to us? ‘MADlifestyle’ is the campaign and vision we are building our entire company around.  We are not just talking about a workout, but rather a way to look at the world; a perspective […]

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Virginia is for MADness: Charlottesville Location Set to Open!

We’ve been a long time in coming.  Our partnership group started planning our business a year ago; looking for space, developing clientele, exploring the needs and gaps in the Charlottesville fitness market and how perfectly this concept fills them.  We waited patiently through the franchising process; holding our breath for news from Brandon and Kirk […]

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